Location: 201 Mulberry, New York, NY
Attendees: Press, Media, Influencers
About: An exclusive preview & cocktail party to view the Spring Summer 2018 Clarks Originals collection. The event included a live DJ set, catering, press and influencer gifting, cinema experience with wireless headphones screening the campaign film, and a social media campaign #theworldneedsoriginals.
Press attendees included Highsnobiety, Esquire, Men’s Journal, Elle, W Magazine, and many more.
Location: Union West Events, New York, NY
Attendees: Press, Media, Influencers
About: An exclusive preview of the Spring Summer 2019 Clarks, Clarks Originals, and Bostonian collections. The event included catering, press gifting, and the launch of the SEVEN shoe.
Press attendees included Vanity Fair, Hypebeast, GQ, Esquire, Vogue, Who What Wear, and many more.
Location: Clarks Americas HQ, Waltham, MA
Attendees: Clarks employees
Speakers: Clarks CEO, Clarks Americas CEO, Clarks Chief Marketing Officer
About: The Spring Summer 2018 Sales Conference kicked off with a Fashion Show for all Clarks employees and ended with an Awards Dinner for the sales team.
Location: Clarks Americas Headquarters, Waltham, MA
Attendees: Clarks employees, media, business partners, local politicians, charitable partners
Speakers: Clarks Americas CEO, Clarks CEO, Waltham MA Mayor
About: Clarks Americas held a Grand Opening Party and Ribbon Cutting Ceremony. Special guests were given guided tours of the building’s main amenities, the roof deck, product design, Cobbler cafe, and other select locations. Guests were then treated to a party on the tented patio.
Press in attendance included The Boston Globe, Boston Herald, Boston Business Journal, Footwear Plus, Footwear News, and many more.
Location: ICA, Boston, MA
Attendees: Clarks employees
Speakers: Clarks Americas CEO and Clarks Chief Marketing
About: For the Spring Summer 2017 Sales Conference, Clarks hosted the sales team at the ICA in Boston for cocktails, dinner, and a conversation about the future of the brand.
Location: Revere Hotel, Boston, MA
Attendees: Clarks employees
Speakers and Performers: Clarks CEO, Clarks Americas CEO, Singer/Songwriter Victory Boyd
About: Clarks employees came together for a special night in Boston at the Revere Hotel. The focus of the gathering was on Clarks’ future, our power as a brand and what the team can continue to achieve. Clarks CEO took the stage, followed by the Clarks Americas CEO to highlight employee achievements. The event concluded with a performance from Victory Boyd, a musician who was part of Clarks Comfort in Your Soul brand campaign.
Location: Kimpton Rowan Hotel, Palm Springs, CA
Attendees: Clarks wholesale partners
About: An exclusive event for Clarks’ top wholesale partners with focus on premium product. The event included feedback sessions, sell in sessions, meals and entertainment.
Wholesale partners in attendance included J. Stephens, Brown Shoe Fit Co., Alamo Shoes, Karavel Shoes, MetroShoe Warehouse, and many more.
Location: Clarks Soho Store, New York, NY
Attendees: Press, Media, Influencers, Fans of the brand
Speaker: Ruth E. Carter, Black Panther lead costume designer
About: In celebration of Clarks x Marvel® limited edition shoe collaboration with the film Black Panther, Clarks invited Carter to the flagship store in Manhattan for a conversation with writer Cara Cannella about what it takes to style a blockbuster film. On launch day, the shoe sold out online.
Location: Extra Butter, New York, NY
Attendees: Press, Media, Influencers, Fan’s of the brand, and artists
Speakers: Multimedia Artist D*Face and Highsobiety’s Executive Editor Jeff Carvalho
About: Acclaimed London street artist D*Face, sat down for a candid conversation at Extra Butter to discuss his career and why his relationship with Clarks Originals was always a natural fit from the beginning. On display at the panel discussion were his paint-splattered Trigenic Evo Knit which he wore while painting in Paris and Los Angeles. Attendees had the pre-release opportunity to purchase the Trigenic Evo Knit.
Location: Las Vegas Convention Center, Las Vegas, NV
Attendees: Clarks wholesale partners, industry leaders
About: PLATFORM is the leading destination of the footwear industry for commerce, creativity, and connection. The three-day trade show brings together great brands and retailers.
Clarks Booth Execution: 4,000 sq ft booth, custom build, 6 selling stations, 1 meeting room, 2 customer stations, 1 beverage station & lounge area.
